Light pollution is an environmental issue with global impacts. It’s defined as the excessive use of artificial light, referring to the unnecessary over-illumination that compromises the night sky.

j.doe is based on the “stranger on the train” phenomenon, a belief that people are more willing to confess personal details and dilemmas to someone they’ll never interact with again. It covers a wide range of topics from stories of vanity to sentimentality, times of anxiety to feelings of absolute bliss; encouraging the reader to reflect and connect through anonymity.

With crowdsourced content, j.doe tells the stories of those who have a lot to say but nowhere to say it.

Light pollution is an environmental issue with global impacts. It’s defined as the excessive use of artificial light, referring to the unnecessary over-illumination that compromises the night sky.

Light pollution is an environmental issue with global impacts. It’s defined as the excessive use of artificial light, referring to the unnecessary over-illumination that compromises the night sky.

The information is presented in a way that allows readers to first get familiar with the topic before delving into a more detailed and informative breakdown. Colour is used as representations of warm and cool light and also serves as key navigational elements that help guide the eye towards important content points. The pamphlet is strategically folded to narrate and form the flow of information; diving deeper with each unfolding. Similarly, the accompanying website presents more general information first before exploring detailed content in an interactive experience.

j.doe is based on the “stranger on the train” phenomenon, a belief that people are more willing to confess personal details and dilemmas to someone they’ll never interact with again. It covers a wide range of topics from stories of vanity to sentimentality, times of anxiety to feelings of absolute bliss; encouraging the reader to reflect and connect through anonymity.

With crowdsourced content, j.doe tells the stories of those who have a lot to say but nowhere to say it.

The information is presented in a way that allows readers to first get familiar with the topic before delving into a more detailed and informative breakdown. Colour is used as representations of warm and cool light and also serves as key navigational elements that help guide the eye towards important content points. The pamphlet is strategically folded to narrate and form the flow of information; diving deeper with each unfolding. Similarly, the accompanying website presents more general information first before exploring detailed content in an interactive experience.

The information is presented in a way that allows readers to first get familiar with the topic before delving into a more detailed and informative breakdown. Colour is used as representations of warm and cool light and also serves as key navigational elements that help guide the eye towards important content points. The pamphlet is strategically folded to narrate and form the flow of information; diving deeper with each unfolding. Similarly, the accompanying website presents more general information first before exploring detailed content in an interactive experience.